Just two days after winning the 15th NBA World Championship title in franchise history, the Celtics took part in a public celebration at City Hall Plaza. M.L. Carr, Larry Bird, Red Auerbach, Robert Parish and teammates enjoyed the moment with 200,000 of their closest friends. Boston mayor (and former Celtics ball boy) Ray Flynn said, […]

During the 1980s, New Balance created a shoe line called Pride. James Worthy of Los Angeles Lakers fame endorsed the shoes, as did M.L. Carr of the Celtics. Carr, who won two NBA World Championship titles with Boston in 1981 and 1984, was featured in one ad with the tagline, “Nothing comes between me and […]

The Celtics felt good coming off their 1981 NBA World Championship title, which the 1981-82 yearbook documented in a 13-page section. In addition to team photos and bios, the yearbook had ads featuring players: Kevin McHale on a “date” at Boston ’80s hotspot Jason’s Restaurant (which included the phrase “Now I know where Kevin got […]

In the final season at Boston Garden, the Celtics ushered in a new era of their own with former player M.L. Carr taking over the player management role. Red Auerbach, whose tenure with the franchise spanned almost its entire time playing at the Garden, discussed some of his favorite Garden memories as part of the […]

While most every NBA team wore short shorts through the mid-1980s, the Celtics became synonymous with the fashion trend. Some stores even marketed short shorts for men as “Celtic Shorts.” By the late 1980s, influenced by Michael Jordan’s baggy shorts, most of the NBA shifted to longer inseams. When the Celtics wore special throwback uniforms […]